Case 06 / 09 · Technology · Creative storytelling · Social advertising
Samsung Azerbaijan
Technology With a Human Touch
3.3M organic views
Overview
Social advertising that turns product features into stories. Galaxy AI’s Live Translate and long-lasting battery life — told through love, not specifications.
Concept & approach
Make advanced technology feel relatable, human and emotionally engaging. Real-time translation becomes proof that “love has no language barriers”; battery endurance becomes the wish that beautiful moments never end.
My responsibilities
- 01Creative concepts
- 02Scriptwriting
- 03Production coordination
Series & formats
Results
3.3M
organic views on Moments That Last — no paid advertising
The films
2 videosGalaxy AI’s Live Translate, told as a love story. Instead of presenting real-time translation as a technical tool, the idea connects it with the universal language of love — “Love has no language barriers.”
Long-lasting battery life, framed as the wish for beautiful moments to go on — “May your love-filled moments never end. Just like your Samsung battery.” 3.3 million organic views, no paid advertising.
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