Case 07 / 09 · Retail · TV commercials · Creative copywriting
Baku Electronics
Campaigns With Character
Overview
TV commercials and social extensions for Baku Electronics — including its recurring “Red Saturday” promotional campaign.
Concept & approach
Turn a promotional announcement into something people actually want to watch. Red Saturday and Black Friday become rival characters in a musical face-off — and later, the campaign’s mascot steps off the screen and into the city.
My responsibilities
- 01Creative concept and TV script — Red Saturday vs. Black Friday
- 02TV commercial scriptwriting — New Year campaign
- 03Extending the campaign beyond traditional advertising
Series & formats
The films
3 videosA TV commercial staged as a playful musical confrontation: Red Saturday and the upcoming Black Friday appear as rival characters, each singing about its advantages. My contribution: creative concept and TV commercial script.
A TV commercial for Baku Electronics’ New Year promotional campaign. My contribution: TV commercial scriptwriting.
The female mascot from the Red Saturday commercial heads into the city to meet the public — capturing spontaneous reactions and turning a commercial character into an interactive social experience.
Next case — 08