Case 09 / 09 · Automotive · Creative advertising · Musical commercial
Hyundai Azerbaijan
A Familiar Song, A New Message
Overview
Hyundai Azerbaijan partnered with Umico Bonus to offer bonus rewards on eligible vehicle services. The challenge: communicate the benefit in a way people would enjoy and remember.
Concept & approach
I adapted the lyrics of a well-known Azerbaijani song, “Pulun var?” (“Do you have money?”), turning the central phrase into “Bonus var?” (“Do you have bonus?”). Familiar music, humor and a practical customer benefit — recorded professionally in a studio. The video was well received by both the client and viewers.
My responsibilities
- 01Creative concept
- 02Song lyric adaptation
- 03Scriptwriting
- 04Production coordination
Series & formats
Lyric adaptation
“Pulun var?” → “Bonus var?”
A playful musical exchange between a customer and a service employee.
“Do you have bonus points?”
“Yes, we do!”
“If you’ve got bonuses, I’ll come!”
Concept, lyric adaptation, script and production coordination by me.
The films
1 videosA musical commercial for Hyundai Azerbaijan × Umico Bonus. A well-known Azerbaijani song, “Pulun var?”, becomes “Bonus var?” — a playful exchange between a customer and a service employee, recorded professionally in a studio.
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