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Case 04 / 09 · Employer branding · Recurring series

PASHA Life Insurance

People Behind the Brand

Overview

Employer-branding content that puts real employees in front of the camera — creative workplace concepts and recurring, employee-focused video series.

Concept & approach

Make the workplace the show. Simple, repeatable formats turn colleagues into recognisable characters — company culture, workplace humor and employee-centered storytelling that give the audience a reason to come back.

My responsibilities

  • 01Employer-branding content
  • 02Creative workplace concepts
  • 03Recurring employee-focused series

Series & formats

A Day at the OfficeIf Departments Were TV SeriesA Day in an Employee’s LifeOn the Tip of My TongueWorld Music Day — Guess the CountryGet to Know YouGuess the Employee by Their DeskA New Year Wish for Our CompanyFind Your Colleague

The films

9 videos

A recurring format: employees answer ten spontaneous personal questions about hobbies, personality, habits and everyday life.

Employees listen to international music and guess its country of origin.

Career-focused interviews, primarily with employees in leadership positions.

Employees write wishes for the company and drop them into a special office message box. Later, the wishes are collected and read aloud.

A playful question-based challenge in which participants try to identify their colleagues.

Next case — 05

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