Heydar Aliyev International Airport cover

Case 02 / 09 · Aviation · Traveler information

Heydar Aliyev International Airport

The airport, explained in thirty seconds

4.2M organic views

Overview

Social-first aviation content and informative videos for travelers — the practical questions everyone has before a flight, answered in the feed.

Concept & approach

Useful first, watchable always. Rules people usually skim — carry-on baggage, traveling with pets — reframed as short, clear stories that are easy to remember at the gate.

My responsibilities

  • 01Social-first content concepts
  • 02Scripts for short-form formats
  • 03Production coordination

Series & formats

Carry-on baggage guidelinesTraveling with pets

Results

4.2M

organic TikTok views on a single video — Viral Airport Production, no paid advertising

The films

3 videos

4.2 million organic views on TikTok, with no paid advertising.

Hand-luggage rules explained in an accessible, audience-friendly format.

Everything travelers need to know about flying with pets, presented in a clear and approachable way.

Next case — 03

Birbank